Home » Strategic Market Planning: A Blueprint for Success (Wiley Series in Practical Strategy) by Patrick McNamee
Strategic Market Planning: A Blueprint for Success (Wiley Series in Practical Strategy) Patrick McNamee

Strategic Market Planning: A Blueprint for Success (Wiley Series in Practical Strategy)

Patrick McNamee

Published June 16th 1998
ISBN : 9780471979326
Hardcover
378 pages
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 About the Book 

Demonstrating how to analyze and understand the market, this book helps consultants and managers create a detailed strategic plan to ensure success.